Tuesday, January 6, 2015

"You'll Never Be Good Enough!" -Insta

     The massive photo catalog that is Instagram is used by over 300 MILLION photographers and boasts an upload rate of 58 pictures PER SECOND, making it one of the largest social media sites in the world (citation). Young adults make up a majority of Instagram users and are most susceptible to the number of likes = acceptance by others game. Materialism/Love/Parties/Boobs generally receive the most likes, so more and more get posted. An appalling majority of photos posted will fit into one of the following categories:

You don't have enough stuff (includes food pics)
     The presence of material objects increased exponentially just after Christmas. To be fair, I also encountered a handful of family pictures, but they pale in comparison.

You're not "in love" enough
     Occasionally an extension of materialism: "your significant other doesn't buy you enough stuff."

You're not fun enough
     You may or may not have been invited, but not being there was a huge mistake. You will hear about this party until next weekend, and so it goes. 

You're not sexy/attractive enough
      Either I unfollowed the worst offenders, or the #selfie era is on the decline. Yay!

     Each of the above photos were posted within the last day. I believe they represent an average personal Instagram timeline, granted I do not follow any brands like Nike or VS PINK. Regardless, as discussed last term in Self and Other as well as my Advertising Influence class, social media is purely a form of carefully designed self-advertisement. When people go to the trouble to dress up or put on makeup (aka become the "best" version of themselves), they want to document it. People want to be seen at their very best, so they only post pictures that depict an ideal life. This practice is so widely accepted that deviating from the glamorized norm has become an opportunity for comedy such as the "Average Life Goals" account that satirically posts pictures of New Balance sneakers and outdated mini vans.
   
     This practice has no written law, but society has encouraged it to the point that social media has become addictive and detrimental to the young population it attracts. Users see only these idealized lives and quickly develop a sense of inadequacy in their own experiences. In reality, there will always be someone richer, prettier, more talented, and more outgoing... but also in reality, these people are represented incorrectly. Eliminating Instagram is not the solution, the solution is to be conscious of these norms to use social media in a positive way.

     Healthy ways to use Instagram:
          1. Don't always fall for it. Be skeptical of the volunteers wearing expensive
              jewelry, tons of makeup and taking photos instead of volunteering. You
              are the epitome of this post.
          2. Don't "post to please." Post what you like, or what makes you happy.
          3. Put the phone down. Anything is okay in moderation, but never forget that
              you are so much more than that profile and your number of followers.
         
     Suggestions??

Disclaimer: I love Instagram. I actively (although consciously) participate in the very oppression that I am critiquing. Also, none of these photos are my own, but I have excluded their owners to respect privacy

4 comments:

  1. I completely agree that people seem to feel the need to document their entire lives to show others they are having a "good time." It's almost as if that fun didn't actually happen if everyone doesn't know about it. Social media seems to be causing a lot of people to lose confidence in themselves making them base their confidence on how others perceive them. Like you said, people should be able to put whatever they want on the media with out worrying about if people will like it or not. Very interesting! :)

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  2. I don't participate in social media at all, it just doesn't appeal to me. As someone with no prior experience with Instagram, I really hope that the reasoning behind most posts isn't as self serving as this implies, that would be depressing. In general I dislike when people judge themselves on the standard of another person. It is not healthy, because no matter what you do you cant ever become someone else, so all attempts are destined to have disappointing results.

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  3. Having outlets to express yourself is important, but in an arena like Instagram it can lose the safeness of an outlet and become more of a battlefield. One of your solutions is moderation and I absolutely agree. Instagram can become a whirl wind of comparisons and jealousy and in this case, Ryan is right, its not worth the time. Like anything, you can chose your experience: instead of following the Kardashians someone can follow National Geographic. This is extremely relatable insight on a huge part of most college students' lives.

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  4. I really like that you gave tips on healthier ways to use Instagram because as you said its not bad...in moderation. Our generation is increasingly on our phones and social media and instead of enjoying those moments with friends/family we post pictures and take time away from the fun you could actually be having. I am guilty of this as well because I love using Insta too and my solution for moderation is posting after the event has happened, so you aren't distracted while being with family/friends. Great post!

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